NOW AVAILABLE: For the Diabetes Insulin Market – A SnapShot analysis of HCP targeted promotional messaging and DTC initiatives for Q3 2016.
There were 143 new pieces received in Q3, 2016. Education and support program messages were the most frequently observed for most of the brands. Sanofi’s Toujeo was the promotional volume leader, comprising 43% of the market, and advertised a free education session from Certified Diabetes Educators for patients. Lilly’s Humalog franchise introduced healthcare professionals to the website www.Humalogavailability.com, which helps them determine if Humalog is covered in their patients’ insurance coverage. NovoNordisk informed healthcare professionals that Levemir is still offered in a vial and encouraged pediatric endocrinologists to prescribe Levemir FlexTouch. NovoNordisk also encouraged healthcare professionals to check out new features added to the NovoMedLink website. Additional insights into marketing strategies and channel utilization are available in the full Q3 report.
Helping to keep you abreast of key competitor’s marketing strategies, CD Promo SnapShot is a quarterly competitive intelligence service of dtw Research, Inc. Snapshot reports provide an analytical view into the messaging and marketing tactics within specific therapeutic areas. The reports are sourced from dtw’s CD Promo WorldWide, our online database of virtually all digital and print promotion distributed by the pharmaceutical industry since 1996. SnapShot reports include a detailed analysis of each brand’s messaging evolution, physician and DTC campaign initiatives, efficacy/comparative data, dosing, patient access, education and support programs, and more.
Reports are available by annual subscription for over 50 primary and specialty markets.
For more information please contact:
US Markets: Christine Alongi at Alongi@dtwresearch.com
Ex-US Markets: Robin Cefalo at Cefalo@dtwresearch.com