BrintellixTakeda and Lundbeck have been promoting this new unbranded campaign in preparation for their antidepressant drug, Brintellix. The campaign depicts numerous locks intended to raise awareness of the symptoms depressed patients may not be mentioning. This piece encourages physicians to talk to their depressed patients about all of their symptoms, including depressed mood, sleep problems and trouble thinking, as addressing them may be a key to depression relief.

 Additional examples of promotional campaigns are available with a subscription to CD Promo WorldWide.

 

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